The story of the Garden of Eden kindled the idea of a fine Garden of jewels, a forever-flourishing garden with gemstones, floral motifs and wondrous stars. The brand’s references often come from flora and fauna and the night sky; all being elements of a Garden Paradise. The sisters’ love for storytelling is embedded in the brand making symbolism another key element and a unifying characteristic of all Apples & Figs designs.
Designer sisters Mine Arsay & Ezgi Turksoy founded Apples & Figs in 2015 as a venture of Love. The desire of creating a jewellery brand together was evoked after their graduation from Central Saint Martins College of Art & Design in London.
The sisters believe that jewellery has the power to uplift the spirit, they symbolise people’s enjoyment of life. Jewellery can have endless variety of meanings such as expressions of love, affection and commitment; or they can simply be spiritual talismans of good luck and protection.
A piece of jewellery can bring beauty and confidence, they are pieces of sculpture to adorn the body.
All Apples & Figs jewels are made by skilful craftsmen in Istanbul, they are luxurious and timeless but with a modern attitude. Each piece is feminine and sophisticated designed for the independent women. The brand has been featured in some of the world’s most significant publications such as The Times, Vogue, Forbes, FT, Wallpaper, and has been worn by some of the most stylish and accomplished women including Olivia Colman, Elizabeth Debicki, Naomie Harris, Hailey Bieber, Ellie Goulding, Kathy Perry and many more.
Enter the Garden.